to take place in the most iconic piazzas and places of interest in Bergamo. During the Christmas holidays, the city will be enlivened with a so-far unseen formula, aimed at Italian and international audiences. Christmas Design gives the opportunity to companies and designers to express themselves and create value, making themselves known to the public and the media through site-specific installations in the most prestigious parts of Bergamo.
The chosen theme for 2024 is "Metamorphosis and Transformations." In the year that marks the centenary of the death of the Bohemian writer Franz Kafka (1883-1924), the theme of his most famous story, "The Metamorphosis," provides an opportunity for reflection to address the focus of change. This is a matter of profound relevance.
Metamorphosis signifies rebirth, growth, transformation, evolution, adaptation to a new reality, response to new natural and social challenges, new habits, new cities. The historical moment urges us to invent new solutions to tackle complex changes, new ways to enhance both the individual and the community with a transformation that starts from within.
Companies and designers participating in Christmas Design 2024 are invited to draw inspiration from the theme of Metamorphosis and Transformations, carrying an important message.
Iconic Squares and Streets in the City Center of Bergamo.
From 23rd November 2024 to 6th Janauary 2025
Important national business realities and internationally renowned designers.
The event is conceived and directed by Studio GPT, commissioned by the DUC (Distretto Urbano del Commercio di Bergamo) with the support of the Municipality of Bergamo and the participation of Visit Bergamo.
The first edition of Christmas Design pays homage to the exhibition of the year Yayoi Kusama. Infinity Present, curated by Stefano Raimondi.
As part of Bergamo Brescia Capital of Culture 2023, one of Yayoi Kusama's most significant works (Matsumoto, Japan, 1929) Fireflies on the Water, from the Whitney Museum of American Art of New York, will be displayed at Palazzo della Ragione for the first time in Italy, from November 17, 2023, to March 24, 2024.
Christmas Design lays its foundation with this ambitious partnership, and the theme for the 2023 spread exhibition is "Tribute to Yayoi Kusama. Infinity Present."
Christmas Design Bergamo - 2024 ©