Coin is the leading department store chain in Italy. With 30 directly operated stores in major city centers and shopping streets, 109 Coincasa stores in Italy and abroad, and the e-boutique coin.it, Coin has become a reference point in the national retail landscape. Its roots date back to 1916, when Vittorio Coin, a textile and haberdashery merchant, founded a family business in Pianiga (Venice), which evolved over time into a model of department store capable of interpreting the changing Italian society. Since the opening of the first multi-level store in Trieste in 1957, the brand has accompanied the evolution of consumer habits in the country, helping redefine the urban shopping experience.